NEW ATHLETE BASEBALL

Objective:

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Re-design the New Athlete Baseball website with the goal of increasing usability, improving the quality of information provided, and driving potential clients to fill-out an interest form. 

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Deliverable:

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Website Re-Design​

www.newathletebaseball.com

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Approach:

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I spoke with the client to understand the nature of their business, the goals of the website, and the needs of their clients/prospects.

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The client asked that the website remain in their preferred platform, Wix, as it's the management site they are comfortable with. Using the tools available in Wix, I re-designed the site, executing the following:

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• Improved UI system and overall visual design

• Added interaction design features

• Implemented effective information hierarchy

• Improved navigation and flow of the user journey through the site and information

• Edited and refined copy to enhance clarity, coherence, and effectiveness

• Improved clarity, navigation, and entry points to the site’s main goal-- applying for the program

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Additional Consulting:

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From my experience as a small business owner, I was also able to consult the client on their questions regarding the following areas:

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• Customer processes; including communication with prospective clients, presenting sign-up options, booking sessions, and client retention

• Social media strategy

• Marketing materials